Rebecca Margaret
Rebecca Margaret helps women overcome self-abandonment through shadow work, energy alignment, and movement practices. She approached me to design a brand and website that would unify her multiple offerings under one clear identity.
Brand & Website Design
Project Overview
Client: Rebecca Margaret, Wellness Coach and Pilates Instructor
Industry: Wellness, Founder Site
Timeline: 8 weeks (2025)
My Role: Freelance Brand & Website Designer
Rebecca had no real brand or website. Her online presence was scattered across social platforms and a basic Linktree, making it hard for potential clients to understand what she offered. Rebecca often had to manually explain or onboard new clients. She wanted a single space where people could feel confident and excited about engaging with her offerings.
Challenge
The main challenge was to unify her offerings into one place. Rebecca runs multiple online workshops and a membership-based community, all focused on helping women release trauma and reconnect with themselves.
Through our brand discovery sessions, it became clear that Rebecca wanted to move away from the soft, overly spiritual aesthetic common in her industry. She didn’t want whimsical or cliché symbolism, instead, she wanted her brand to feel direct, powerful, and emotionally grounded.
Approach
I explored several design directions: one bold and assertive, one rooted in nature and softness, and one with a more playful visual language. Through iteration, we found the sweet spot; a balance of grounded calm and bold confidence. This was able to truly reflect her duality as both guide and challenger.
As part of the brand design process, I art-directed a photoshoot to elevate her visual presence. Her previous imagery leaned toward the whimsical, yoga poses and nature scenes. To contrast this, we created a series of dynamic portraits that conveyed strength and depth, with two outfits (a tailored suit and activewear) representing both her business and movement sides.
Once the identity was approved, I designed the website structure and user flow, anchored by her membership offering, The Code Academy. The site naturally guides users toward signing up or booking a discovery call while weaving in storytelling and brand imagery to evoke trust.
Outcome
The new brand and website bring Rebecca’s work together in one cohesive, elevated space. What was once scattered and unclear is now a unified digital identity that communicates who she is and how she helps.
Her online presence now reflects the essence of her work; grounded, confident, and transformative, and provides a platform that supports her growth and scalability for years to come.