A more intuitive digital experience for government services.

Client: Ministry of Community Empowerment
Industry: Government
Timeline: 12 weeks (2024)
My Role: Product Designer

The Ministry of Community Empowerment (MOCE) is a UAE federal entity focused on social development and inclusion. At Omnia, I led the redesign of its website and user dashboard, creating a more accessible and engaging experience within the UAE’s TDRA framework.

Balancing compliance with a more human experience

The existing website felt outdated and fragmented, making it difficult to navigate complex service information. At the same time, MOCE’s leadership wanted a more distinctive digital presence without compromising the requirements of the UAE’s TDRA framework.

My role was to help bridge that gap, introducing clearer information structures, more approachable visual design and reusable interface patterns while working within the established requirements.

Creating a more engaging website

I benchmarked other government platforms to explore opportunities for improving accessibility, information hierarchy and visual engagement. Working within the TDRA framework, I developed a design system that introduced new patterns and components while maintaining consistency across the website.

The new visual direction used warmer colours, human imagery and clearer content heirarchy to make the experience feel more approachable without losing the credibility expected of a government platform.

Building a scalable design system

As a team we developed a design system aligned with the UAE’s TDRA framework, introducing reusable components and interface patterns to create a consistent experience across the website and dashboard.

The system supported a more distinctive visual identity while maintaining consistency across content types, layouts and responsive breakpoints.

Making services easier to find

I designed a smart search experience that brings services, news and initiatives together, helping users find relevant information from the homepage. Suggested queries, categorised results and dedicated search states create a more direct route into the website’s content.

The experience also explored voice search, providing an alternative way for users to enter a query.

Simplifying the user dashboard

I redesigned the user dashboard to make application progress, tasks, transactions and documents easier to understand. Clearer navigation, stronger information hierarchy and more distinct content groups help users identify important information and actions more quickly.

A clearer foundation for digital services

The redesign created a more approachable website experience and a clearer dashboard structure, making it easier for users to navigate information and manage applications consistently.

The accompanying design system provided reusable patterns and components to support consistent implementation across the experience.