Project Overview

Client: Pay10
Industry: Fintech
Timeline: 16 weeks (2024-2025)
My Role: Lead Product Designer

Managing money across borders can be complex and overwhelming. Pay10 needed a product that made payments simple for everyday users, and powerful enough for merchants to handle payments all within one cohesive platform.

Approach

Through research and stakeholder alignment, we identified pain points for underbanked people relying on kiosks and merchants struggling with outdated tools. These insights shaped the design direction: a modern, trustworthy identity expressed through moodboards and early concepts. I created, prototyped and tested core flows to simplify transfers and merchant payments, and built a design system to unify both apps and support future growth.

Outcome

We delivered Pay10’s first customer and merchant applications, transforming complex financial tasks into simple, trustworthy journeys. Customers could now pay bills, transfer, and withdraw with ease, while merchants gained innovative tools to elevate their business. The design system established Pay10 as a credible, scalable product ready for growth.